Roly products

Baptized as the T-Shirt, due to the T-shape that its pattern was drawn, it was not until the 1950s that the T-shirt stopped being an undergarment to become an icon. To this, the American soldiers who after World War II regularly used it in their wardrobe as civilians, and the success in the cinema of actors such as Marlon Brando, James Dean or Steve McQueen who popularized it by dressing it in many of their films in Hollywood helped. . Since then, the t-shirt has been understood as a symbol of youth and the world of fashion has embraced it as a basic garment thanks to its versatility. During its history, the t-shirt has been adapted to multiple variations until it has become an everyday garment full of possibilities, as is well demonstrated by Roly's extensive catalog.

Founded in 1990, Camisetas Santomera sl parent company of the current Roly brand, began its journey with the manufacture of garments at the national level and with the personalization of T-shirts by means of small serigraphs. Little by little the company was expanding its offer both in colors, since its first T-shirts were exclusively in white, and in types of garments, by including polos or products made of terry in its catalog. These t-shirts were originally marketed under White Dog, the company's first brand, followed by others that differentiated the different qualities and product lines that the firm sold.

In the case of national manufacturing, the entire process was controlled, from the purchase of yarn to cutting and making, passing through weaving or dyeing. Although the latter was carried out by third parties. This integration of production and the control of the entire line is what makes Roly today a brand that knows perfectly the different garments, as well as the different types of knitwear such as pique, terry, interlcok. or the plain point used in its production.

Despite the fact that at the beginning of the 90s T-shirts from brands such as Beach Club or Cotton were imported, it is from 1996 when the company decidedly began importing garments to our country. First through brokers that managed the purchase at origin, and from 1999 with direct imports already under the Roly brand, created 3 years earlier. Coinciding with this time, the company Gor Factory SA was founded to assume responsibility and control of the garment import process. In the same way, the company attends the DIPA Valencia fair for the first time, thus beginning a constant presence in sector fairs. .

The year 2006 becomes a key date in the history of the company. The company makes the decision to unify its different brands under Roly, starting a new period that extends to the present day. At the same time, all its infrastructures were centralized in a single headquarters, creating the current logistics center in the province of Murcia and several national and international delegations were inaugurated, from where Roly and its products approach the different markets and customers.