Mustang products

More information about Mustang

The origins of Mustang must be sought in a city, Elche, which observed how its footwear industry, flourishing in other days, had gradually become stagnant. During the 60s, a generation of new entrepreneurs emerged in the city, full of ideas and enthusiasm to improve a social situation full of deficiencies. Pascual Ros was one of them. Thus, this brief history, which is also that of his brand (Mustang), is a short journey of more than 40 years through his business career. From a humble agricultural family, he had to rely on his own efforts to achieve his goals. His first job was at the age of 15, at Curtidos Candela, where he fell in love with a smell that would accompany him for the rest of his life, that of leather, which he distributed to different workshops in the city. He soon went to work at Calzados Buendía, as a cutter, and then started his own personal adventure, at the age of 17, in a small place, which was a gym, on Pedro Canales street in Elche, where he established his first footwear factory. vulcanized: Vulcanros, along with his sisters and brother-in-law. But the big step came with the construction of a warehouse, on Joaquín García Mora street, which under the name Pascual Ros Aguilar S.L. It would be the true starting point for everything that was going to be the Mustang adventure. We could say that names somehow choose men, and this name (Mustang), so closely linked to the idea of ​​freedom projected by this breed of American wild horses, had always lived in him and chose him for an adventure. which has no parallel in Elche. After three years of intense work trying to promote the company, he had to go do his military service in Ceuta, leaving the management of the company to his sister Bienvenida R. and his brother-in-law, Paco N. When he returned, he arrived with the idea of ​​promoting his true vocation for export, which will lead him to open borders in different parts of the world. In these early moments, the company manufactured and marketed footwear for large chain stores in America, Africa and Europe. The commitment to the Mustang name revolved around the company's image, sometimes including itself in the product that was manufactured.