Joma was created in 1964 and began manufacturing and distributing footwear and sportswear. Starting in 1968, the brand decided to focus on the sports and leisure footwear sector. After a few years of success, Joma specialized in soccer, and in 1992, 1994 and 1998 it was the leader in soccer sales in the Spanish market. In the 1990s, Joma was the first brand to launch colored boots, at a time when black was the predominant color for boot kits.
Joma was created in 1964 and began manufacturing and distributing footwear and sportswear. Starting in 1968, the brand decided to focus on the sports and leisure footwear sector. After a few years of success, Joma specialized in soccer, and in 1992, 1994 and 1998 it was the leader in soccer sales in the Spanish market. In the 1990s, Joma was the first brand to launch colored boots, at a time when black was the predominant color for boot kits.
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